PIVOT - proudly distributed In Australia by JetBlack since 2008

Why Pivot?

MTB rider and self-confessed sports tech junkie, JetBlack founder and CEO Tony Simmonds, came across PIVOT in a US based cycling magazine in 2007 when PIVOT launched in the USA. He had to have one!

Unlike anything on the market at the time, the cutting-edge innovation and technology of this Arizona based, boutique brand, stopped him in his tracks.

The DW Link suspension was brand new at the time and not broadly available. 20 years later, it is still not broadly available because it is such a premium feature. The DW link system significantly enhances pedalling efficiency (anti-squat) and suspension activity (traction and comfort) especially when climbing, because it keeps the rear wheel active under load.

The direct mount front derailleur technology was compelling because of its durability, maintaining alignment and shifting especially under load. Traditional derailleurs bend slightly under load and impact, making shifting clunky. And on top of all this, PIVOT bikes had the very first of its kind with a 92mm press fit bottom bracket, developed by PIVOT Founder Chris Cocalis in collaboration with Shimano. This optimises frame stiffness and durability for the very rough stuff, year after year. It makes these bikes virtually unbreakable, which explains their confidence and LIFETIME warranty, which comes with these incredible machines.

The icing on the cake for Tony was the sleek looking zero stack headset, creating a lower front-end geometry and more aggressive riding position. And with all the modern day carbon layups, and the latest e bike tech they are on another level to your standard MTB offering.

“I didn’t want to distribute an average mountain bike, they are everywhere. They just don’t last. I wanted to distribute the bike I ride. PIVOT is a premium bike, with a lifetime warranty and all the technology you could possibly hope for in one package. It’s unashamedly not for everyone. But for those who can, they will never regret this purchase and forever be a PIVOT fan”.

JetBlack’s co-founder and Managing Director, Tony Simmonds

At JetBlack, cycling is not just business, it’s deeply personal

“We love the experience of riding and want our customers to enjoy that same experience. Our purpose was born out of a personal passion of mine for cycling which started right from my days as a child getting on my BMX and riding out into the suburbs, getting lost then finding my way home. Then as I got older discovering mountain biking in the 1990’s, commuting, and later getting involved in business and discovering a love of road riding. I am still a cyclist and love to ride.”

“Cycling throughout the seasons of my life has played a huge part in my own well-being. Four years ago when my daughter was facing a life threatening illness and my personal life was in tatters, being able to get out on the bike and ride long and hard by myself or connecting with mates, really helped me get through that season. It helped me stay physically and mentally strong during a very tough period. It has also been an incredible way to bond as a newly blended family with my two children, my new wife and her three children. I have learned so much about cycling through their experiences.”

JetBlack’s company culture is underpinned by our purpose LOVE to RIDE as well as Family, Fun and Fitness.

“My team tell me that I’m fun, but not hilarious! I do take my work pretty seriously, but there is always room for a dad joke, a smile, lots of kindness – and of course going for a ride,” says Tony.

“Within our company, we encourage the team to get on an indoor trainer or get out for a ride during the workday. Every week the fridge is stocked up with fresh fruit, protein powders and nutritional supplements to support good nutrition and hydration too.”

We’re very much about promoting cycling in Australia at grass roots level. We are really fortunate to be able to sponsor many events, teams and community fundraisers. Check out our ORANGE PROJECTS for more information.

Cycling Accessories & Indoor Training

At JetBlack, we also produce our very own range of cycling parts and accessories such as grips, pedals, pumps, locks, bar tape, TPU tubes and bike bags.

We distribute WTB saddles, Stans range of sealant, valves, injectors, rims and wheels and Weldtite bike care products and more.